IAM magazine
http://www.lesusacanada.org/meetings/annual-meeting/2014-annual-meetingCPA Global US
IAM magazine RSS feed IAM magazine on Twitter IAM magazine on Linked-in
Intellectual Asset Management
Subscriber login

Sector search

Keyword search

By sector
Welcome to the online home of the IAM Strategy 300 2014
IAM Strategy 300 2014

It is a pleasure to welcome you to the latest edition of IAM Strategy 300 – The World’s Leading IP Strategists, the unique guide to globally renowned creators of IP value which Intellectual Asset Management (IAM) has published since 2009. This is the biggest-ever edition, reflecting the growing interests in the idea of IP strategy and the greater reach of our research process. This has meant that we have been able to uncover even more individuals who are considered by their peers to offer world-class strategic IP advice to rights owners.

The IAM Strategy 300 identifies individuals who offer top-flight services related to the development and implementation of strategies which enable IP owners to maximise the value of their rights portfolios. World-class IP strategists do not see intellectual property from just one perspective; instead, they take a holistic approach to management and value creation, and focus on how both must be aligned to overall business strategy. The best IP strategists look beyond monetisation to understand the range of value creation options available to rights owners. They know how these can be applied to the circumstances of individual businesses. If needs be, they can develop new solutions to deal with very specific sets of circumstances. Many people call themselves IP strategists; far fewer can devise game-changing plans and then deliver on them. Those who can, however, are worth their weight in gold.

Because the IAM Strategy 300 is a guide designed for senior executives working inside IP-owning organisations, we decided that to qualify for inclusion, an individual could not be employed by an operating company – even though there are many excellent IP strategists operating in the corporate world. All other individuals working in IP-related professions are eligible.

For this edition, we worked on the assumption that everyone who appeared in last year’s publication should be listed once again. Our thinking was that you are unlikely to be a world-class IP strategist in 2013 and then cease to be one in 2014. However, we did contact all relevant individuals in order to confirm that they continue to work in the IP strategy space. Some no longer do and so were removed; others did not respond and so we took their names out too. In addition, we asked everyone listed in 2013 to nominate other people who they felt merited inclusion. Once a person received a minimum of three recommendations from outside their own organisation, we undertook an extensive research process to assess their claims. This involved telephone interviews, email exchanges and the scrutiny of references. Most nominees did not make it through; those who did are listed in the following pages. The selection procedure is always strictly applied because our overarching aim is to ensure that only those individuals who possess exceptional skill sets – as well as profound insights into the development, creation and management of IP value – feature in the IAM Strategy 300.

All individuals who made the final list, and who stated they wished to be included, are featured in this publication. Although it is not possible to buy a place in the IAM Strategy 300, everyone was offered the opportunity to take out an enhanced biography for a fee. All enhanced biographies have been edited into IAM house style by our sub-editors – the content of the biographies, though, was supplied by the individuals concerned.

A detailed index beginning on page 203 lists the world’s leading IP strategists by areas of specialisation. All of the people featured in this guide were asked to identify which areas applied to them. However, it is not always the case that there are easy fits. Therefore, it is important to note that the categories are for guidance purposes only. They are not intended to provide definitive information and should not be used as if they do. If you wish to get a better understanding of what an individual in the IAM Strategy 300 does, it is strongly recommended that you contact that person directly.

Joff Wild

Intellectual Asset Management

Featured strategist

Serena Tierney

Head of Intellectual Property - Bircham Dyson Bell
Serena Tierney

Serena Tierney has many years’ experience of working both in FTSE 100 companies and in private practice. She was most recently head of IP law for Telefónica Europe plc. Previously, she worked for Disney, Diageo and Guinness and subsequently for a leading international law firm, where she specialised in IP finance. She is now head of intellectual property at Bircham Dyson Bell.She has handled all aspects of IP rights in business throughout the world. She has developed IP management strategies for the capture of innovation, risk management, tax planning, portfolio prosecution, participation in standards organisations, licensing of third-party rights, licensing of IP ... View full biography

Featured editorial

All change in the IP market

The landscape in which the world’s leading IP strategists operate is developing at a rapid pace. Nowhere is this more the case than in the global patent transactions marketplace View full article