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IAM magazine issue 35
Global brand values weather financial storm
The BrandFinance Global 500® is
an annual survey of the world’s
most valuable brands. During 2008,
the combined value of the top 50
dipped markedly and a new name
took pole position
Features
Inside the fight over US patent reform
While many may argue that it never
really went away, the patent reform
debate is now firmly back on the
agenda in the US following the
reintroduction to Congress of
legislative proposals for change
The role of IP in promoting economic growth through innovation
It has never been more important to
foster the creation and exploitation
of intellectual property rights. They
will play a vital role in helping the
world through the current downturn
Ten common myths about intangibles value and valuation
There are a number of common
assumptions that people make
about valuing intangibles. Many of
these are just plain wrong
How patent vulnerability impacts on valuation
Valuing patents isn’t rocket
science. It is much more difficult.
Or to paraphrase Winston Churchill:
valuing patents is a riddle, wrapped
in a mystery, inside an enigma
The weakest link in corporate IAM
In many areas intellectual asset
management processes inside the
business community are working
well. However, when it comes to IP
there are still a number of important
lessons to learn
Minimising loss of vital intellectual assets when downsizing
It is an unfortunate fact that the
downturn will mean many
companies have to lay off staff.
In order to ensure that this does
not lead to the loss of important
intellectual assets, the process
has to be handled carefully
For what it’s worth
Before deciding to use secondary
patents to extend the lifecycle of a
pharmaceutical patent, it is
important to work out whether doing
so is actually worthwhile. This is
where valuation comes into its own
From outside agent to long-term IP partner
There are many benefits available
for IP holders that are willing to
forge closer relationships with the
IP firms that advise them on legal
matters
Insights
The battle for patent reform in the US is underway on two fronts
The Patent Reform Act 2009 is
now being discussed in
Congress and could lead to
significant changes to the
American patent regime.
New personnel at the Court of
Appeals for the Federal Circuit
may well have the same effect
Columns
CIPO forum
The power and the paucity: ICM supply and demand
Innovation plays a vital role in economic
recovery, but a shortfall of intellectual
capital management expertise in industry
threatens to dampen its impact
The intellectual capitalist
ICM education supply and demand
The world may need more intellectual
capital management expertise, but
universities will need a stronger kick
up the backside from industry to make
it happen
IP investor
Don’t worry, be happy…
Why it makes sense to bet on IP now
IP lawyer
The future of patent litigation in the Eastern District of Texas
In a late 2008 decision, which did not
cite existing patent law, the US Court
of Appeals for the Federal Circuit may
have changed patent litigation in 2009
and beyond
Co-published editorial
Management report
The hows and whys of software patent protection
Obtaining patent protection for
software can be challenging since
requirements vary from jurisdiction
to jurisdiction – as historical and
prevailing trends in the United
States, Europe and China bear out
The German Federal Court of Justice
is essentially in line with the EPO
Boards of Appeal in their rulings on
the patentability of computerimplemented
inventions. Both require
that an invention have a technical
character in order to be patentable
The landmark Bilski decision has
left commentators divided as to the
fate of business method and
software patents in the United
States: some believe they will be
harder to obtain and enforce, while
others view the ruling as
confirmation of their viability
Stakeholders agree that stronger
protection is needed for software
inventions in India, but the form
that protection should take –
and the patentability of such
inventions themselves – are more
contentious issues
Co-published editorial
Roundtable
Brand best practices
A special roundtable discussion
focusing on the brand creation and
management process
Co-published editorial
Industry insight
Innovate your way out
Driving innovation in tough economic
times is of fundamental importance, writes
Adam Kenney, the product manager for
Thomson IP Management Services
