Co-published editorial

Management report

Trademarks and sponsored links: the stream is not drying up

Google’s contentious AdWords programme has exercised Europe’s courts in recent years, giving rise to conflicting decisions and considerable uncertainty View PDF

Battle for a reputed brand – top court clash in curious case of rebranding

Two divergent top court rulings in a case concerning rebranding and trademark infringement have caused a legal storm in Finland. The Supreme Court’s decision to find no trademark infringement was received as a surprise View PDF

Border seizure in the European Union –a universal legal tool

Under the EU customs regime, rights holders can have counterfeit goods confiscated at the borders. However, it is questionable whether the regime adequately considers the rights of alleged infringers View PDF

Welcome to the world of ‘.anything’: protecting brand owners’ existing legal rights under ICANN’s new gTLD programme

ICANN’s new gTLD programme could revolutionise the Internet. Brand owners should familiarise themselves with the new and evolving procedures if they are to avoid being left behind View PDF

Rules of engagement: brands and social media

Social media affords invaluable opportunities to enhance brand awareness, strengthen customer relations, garner market research and bolster sales – but only if used wisely View PDF

Developing an effective international anti-counterfeiting strategy

Ratification of ACTA is proving controversial in Europe – especially in Poland, which has had something of a chequered past when it comes to IP protection View PDF