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Frequently asked questions
What is Intellectual Asset Management magazine?
Why should you read IAM?
How much does an annual subscription to IAM cost?
Who subscribes to IAM?
Who reads IAM?
Who is IAM written by?
What is Intellectual Asset Management magazine?
Intellectual Asset Management (IAM) magazine was launched in July 2003 to address the need for organisations to maximise the value of their IP and other intangibles, and to examine the strategies they can put in place to do this. IAM is unique because it treats IP as a business asset and tool rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has firmly established itself as the only IP publication that many senior corporate executives read regularly.
Combining a mix of news, analysis, specialist columns and longer features, IAM focuses on how IP rights and other intangibles can be used to create strategic advantage, drive revenue, improve profitability, increase shareholder value and also provide greater flexibility in the financial markets. The magazine is topical, timely and continually thought-provoking for its subscription audience. Editorial quality and integrity are paramount.
IAM also publishes a weekly email which has over 9,000 subscribers. It comprises a summary of the widely read IAM blog, international reports from leading law firms across the globe and patent ratings supplied by Ocean Tomo. The website hosts a fully searchable archive of all articles and supplements published over the last six years, plus an events section and the IAM daily blog.
In 2008 IAM hosted the inaugural IP Business Congress (IPBC) in Amsterdam. This was followed by the second IPBC in Chicago in 2009. Both events attracted high-level speakers, sponsors and delegates. The third IPBC will be held in Munich in 2010. The IPBC is designed specifically for senior executives responsible for the creation and management of IP value inside corporations, as well as those who advise them.
Why should you read IAM?
A look at stock exchanges around the world shows that there is often a significant difference between businesses' book value and their market values. Much of the difference is accounted for by intellectual assets, such as IP.
As these assets form such a significant part of a company's value, the onus is on senior decision makers to understand and exploit them to maximum effect. These days, investors and analysts expect nothing less. The fact is that if companies get IP right, they can add millions and sometimes even billions of dollars direct to their bottom line. Get it wrong, on the other hand, and the consequences can be catastrophic.
How much does an annual subscription to IAM cost?
An annual subscription costs £455 and consists of:
- Six bi-monthly issues of IAM magazine
- Instant online access to the latest issue of the magazine at www.iam-magazine.com
- A weekly email from the editor and correspondents from around the world keeping you up to date on breaking IP news
- Regular supplements, including:
Brands in the Boardroom; Licensing in the Boardroom; IP in the Life Sciences Industries; IP Value; IAM 250 - The World’s Leading IP Strategists; Patents in the USA - A Guide for Japanese Executives; Patents in Europe; Patents in Europe - A Guide for Japanese Executives and A Guide to IP for CEOs of AIM-listed companies - Access to the IAM website's searchable archive of back issues covered by your subscription period
- A discounted delegate place at IAM’s annual event, the IP Business Congress
Who subscribes to IAM?
Subscribers to IAM include:
3M; Adobe Systems; Air Liquide; Air Products and Chemicals; Airbus; Akzo Nobel; AstraZeneca; AT&T; Avaya; Battelle Memorial Institute; Biogen Idec; Boeing; Boston Scientific; Bouygues; BP; Brinks Hofer Gilson & Lione; BTG; Cargill; Carnegie Mellon University; Chevron; Colgate-Palmolive; Comcast Corp; Covidien; Deloitte; Deutsche Bank; Deutsche Telekom; Dorsey & Whitney; Dow Chemical; DSM NV; DuPont ; EADS; Eastman Chemical Company; Eric Potter Clarkson; Ericsson; European Patent Office; Exxon Mobil; Fidelity National Financial; Finmeccanica; France Telecom; General Electric; GlaxoSmithKline; Halliburton Company; Harness, Dickey & Pierce; Hewlett-Packard; ICAP; Infineon Technologies; Inflexion Point Strategy; Intel; IBM; Invensys; ipCapital Group; Johnson & Johnson; Kenyon & Kenyon; Kimberly Clark; King & Spalding; KPMG; Kraft Foods; L’Oreal; LG Chemical; Microsoft; Nestlé; Newell Rubbermaid; Nissan; Nokia; Northrop Grumman Corp; Novo Nordisk; Océ; O'Melveny & Myers; Outokumpu Oyj; Philip Morris; Philips; PricewaterhouseCoopers; Procter & Gamble; QinetiQ; Qualcomm; Raytheon; Reed Elsevier; Renault; Richemont International SA; Rouse & Co; Royal Philips Electronics; Shire Pharmaceuticals; Simmons & Simmons; Smith & Nephew; Sony; STMicroelectronics; Stryker; Sun Microsystems; Swarovski; Swiss Reinsurance Company; Syngenta; Taylor Wessing; TD Bank; Ericsson; Tenaris; Tetra Pak; The Royal Dutch Shell Group; Thomson Reuters; Tyco International; UBS; Unilever; United States Patent & Trademark Office; University of California – Berkeley; University of Iowa; Visa & WIPO
Who reads IAM?
- In-house counsel/senior executives
- Intermediaries
- Aggregators
- IP consultants
- Technology transfer officers
- Law firms, patent and trademark agents
- Academics
- Investors
Who is IAM written by?
The quality of the editorial is guaranteed by an in-house team with long-established track records of writing for many of the world’s leading business publications, including the Wall Street Journal and the Financial Times, and by editor Joff Wild – “one of the best in the business”, according to Alain Pompidou, former president of the European Patent Office. This experienced team is supported by a senior editorial board which includes:
Bruce Berman
President of Brody Berman Associates in New York and editor of the recently published book From Ideas to Assets: Investing Wisely in Intellectual Property
Douglas R Elliott
Founder and CEO, TEQ Development LLC, Chicago
Scott Frank
President, AT&T Intellectual Property
Bruce Lehman
Chairman of the International Intellectual Property Institute
Daniel M McGavock
Vice President and Global IP Practice Leader, CRA International
Ruud Peters
CEO Philips IP & Standards
Marshall Phelps
Corporate Vice President for Intellectual Property, Microsoft Corp
Herbert C Wamsley
Executive Director, Intellectual Property Owners Association
Rob Willows
Vice President of Thomson Scientific Industrial Property Markets Division
