What is Intellectual Asset Management (IAM)?
Why should you read IAM?
How much does an annual subscription to IAM cost?
Who subscribes to IAM?
Who reads IAM?
Who is IAM written by?

What is Intellectual Asset Management (IAM)?

Intellectual property is the business issue of the 21st Century. Published six times a year, Intellectual Asset Management is a major magazine that focuses on intellectual property from a business point of view. IAM gives its readers the inside track on how companies can ensure they extract the maximum value from the patents, trademarks, copyrights and trade secrets they own, as well as the know-how inside their employees' heads. IAM is unique because it treats IP as a business asset and tool.

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Why should you read IAM?

A look at stock exchanges around the world shows that even in these uncertain times, there is often a significant different between businesses' book value and their market values. Much of the difference is accounted for by their intellectual property assets.

As these assets form such a significant part of a company's value, the onus is now on senior decision makers to understand and exploit them to maximum effect. These days, investors and analysts expect nothing less. The fact is that if companies get IP right they can add millions, and sometimes even billions, of dollars direct to their bottom line. Get it wrong, on the other hand, and the consequences can be catastrophic.

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How much does an annual subscription to IAM cost?

An annual subscription costs £435 and consists of six bimonthly issues of IAM, at least 6 supplements, a copy of IP Value and access to the IAM website's searchable archive of back issues covered by your subscription period.

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Who subscribes to IAM?

Subscribers to IAM include: 3M; Air Liquide; Amersham Biosciences; Avaya; Baldwin Shelston Waters; BellSouth; BHP Billiton; Bird & Bird; Boeing; Brown University Research Foundation; BTG International; California Institute of Technology; Cargill; Chapman Tripp; ChevronTexaco; Cleary Gottlieb Steen & Hamilton; Clifford Chance; Covington & Burling; Dana Corp; Danfoss; Denton Wilde Sapte; Dolby Laboratories; Dow Chemical Company; Ericsson; European Patent Office; Fish & Neave; Fujitsu Siemens; GlaxoSmithKline; Halliburton; Herbert Smith; Howrey Simon Arnold & White; Johnson Matthey; Jones Day Gouldens; Lockheed Martin; L'Oreal; Lucent Technologies; Marsh; Merchant & Gould; Motorola Electronics; Nortel Networks; Novozymes; Oracle; Osler, Hoskin & Harcourt; QinetiQ; Roche Diagnostics; Rouse & Co; Smart & Biggar; Standard & Poor's.

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Who reads IAM?

- CFOs, CTOs, CIOs, CEOs (or equivalent positions) at the world's major companies
- Fund managers, brokers, analysts, heads of research at investment banks, venture capitalists
- General counsel, IP counsel, patent counsel and trademark counsel
- Lawyers in private practice

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Who is IAM written by?

IAM magazine has an editorial board (see below) whose credentials are second to none. In addition, the magazine has an in-house team with long-established track records of writing for many of the world's leading business publications, including the Wall Street Journal and the Financial Times.

Editorial board

Bruce Berman
President of Brody Berman Associates in New York , and editor of the recently published book From Ideas to Assets: Investing Wisely in Intellectual Property

Douglas R Elliott
Founder and CEO, TEQ Development LLC, Chicago

Scott Frank
President, AT&T Intellectual Property

Bruce Lehman
Chairman of the International Intellectual Property Institute

Daniel M McGavock
Vice President and Global IP Practice Leader, CRA International

Ruud Peters
CEO Philips IP & Standard

Marshall Phelps
Corporate Vice President for Intellectual Property, Microsoft Corp.

Herbert C. Wamsley
Executive Director, Intellectual Property Owners Association

Rob Willows
Vice President of Thomson Scientific Industrial Property Markets Division