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FAQs

What is Intellectual Asset Management?

Why should you read IAM?

How much does an annual subscription to IAM cost?

Who subscribes to IAM?

Who reads IAM?

Who is IAM written by?


What is Intellectual Asset Management?

Intellectual Asset Management (IAM) was launched in July 2003 to address the need for organisations to maximise the value of their IP and other intangibles, and to examine the strategies they can put in place to do this. IAM is unique because it treats IP as a business asset and tool rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has firmly established itself as the only IP publication that many senior corporate executives read regularly.

Combining a mix of news, analysis, specialist columns and longer features, IAM focuses on how IP rights and other intangibles can be used to drive revenue, improve profitability, increase shareholder value and also provide greater flexibility in the financial markets. The magazine is topical, timely and continually thought-provoking for its subscription audience. Editorial quality and integrity are paramount. The quality of the editorial is guaranteed by an in-house team with long-established track records of writing for many of the world’s leading business publications, including the Wall Street Journal and the Financial Times, and by editor Joff Wild – “one of the best in the business”, according to Alain Pompidou, former president of the European Patent Office.

This experienced team is supported by a senior editorial board which includes, for example, IP monetisation pioneer Marshall Phelps, once of IBM and later Microsoft, and Ruud Peters, the CEO of Philips IP & Standards. Recognising the accelerating crossover between IP and finance, IAM has worked in partnership with the Intangible Asset Finance Society since 2006, ensuring regular coverage of this increasingly important area, and is the Strategic Media Partner for the Licensing Executives Society (LES) for the USA and Canada.

IAM also publishes a weekly email which has over 17,000 subscribers. It comprises a summary of IAM’s widely read IP blog, international reports from leading law firms across the globe and a summary of IP news published elsewhere on the web. . The website hosts a full searchable archive of all articles and supplements published over the last 10 years, plus an events section and the editor’s daily blog.

Lastly, IAM also hosts the IP Business Congress (IPBC) Global and IPBC Asia. The IPBC is widely recognised as the single must-attend event for all those working in the field of IP value creation. The next IPBC Global will be held in Amsterdam on 22nd to 24th June 2014, and the next IPBC Asia will be in Singapore on 17th to 19th November 2013. For more information, please go to www.ipbusinesscongress.com.


Why should you read IAM?

A look at stock exchanges around the world shows that there is often a significant difference between businesses' book value and their market values. Much of the difference is accounted for by intellectual assets, such as IP.

As these assets form such a significant part of a company's value, the onus is on senior decision makers to understand and exploit them to maximum effect. These days, investors and analysts expect nothing less. The fact is that if companies get IP right, they can add millions and sometimes even billions of dollars direct to their bottom line. Get it wrong, on the other hand, and the consequences can be catastrophic.


How much does an annual subscription to IAM cost?

An annual subscription costs £725 and consists of:

• Six issues of IAM magazine, both hard copy and online
• A weekly email from the editor and correspondents from around the world keeping you up to date on the latest IP news via updates and blog
• A complimentary copy of the IP Monetisation Yearbook
• A complimentary copy of Patents in Europe
• A complimentary copy of the IAM Patent 1000
• A complimentary copy of the IAM Strategy 300
• A complimentary copy of IP Value
• Full access to 10 years’ worth of archive material
• A 10% discount on a delegate place at the IPBC  Global and the IPBC Asia


Who subscribes to IAM?

Subscribers to IAM include:
Adobe Systems; Air Liquide; Airbus; Akzo Nobel; Allen & Overy; AstraZeneca; AT&T; Avaya; Baker & McKenzie; Bardehle Pagenberg; Battelle Memorial Institute; Biogen Idec; Bird & Bird; Bouygues; BP; Brinks Hofer Gilson & Lione; Cargill; Carlton Fields; Chevron; Clifford Chance; CMS; Comcast Corp; Covington & Burling; Deloitte; Deutsche Bank; Deutsche Telekom; Dickstein Shapiro; Dorsey & Whitney; Dow Chemical; DSM NV; Ericsson; European Patent Office; Exxon Mobil; France Telecom; General Electric; Halliburton Company; Harness, Dickey & Pierce; Hewlett-Packard; ICAP; Inflexion Point Strategy; Intel; Intellectual Ventures; ipCapital Group; Kenyon & Kenyon; Kimberly Clark; King & Spalding; KPMG; Kraft Foods; Linklaters LLP; L'Oreal; Marriott; Mars; Mayer Brown; Microsoft; Motorola; Nestlé; Newell Rubbermaid; Nike; Nokia; Northrop Grumman Corp; Novartis; Ogilvy Renault; O'Melveny & Myers; Outokumpu Oyj; PepsiCo; Pfizer; Philip Morris; PricewaterhouseCoopers; Princeton University; Proctor & Gamble; QinetiQ; Qualcomm; Raytheon; Roll Royce; Rouse; RPX Corp; Saab; Siemens; Simmons & Simmons; Smith & Nephew; Sony; STMicroelectronics; Stryker; Syngenta; Taylor Wessing; TD Bank; Tenaris; Tetra Pak; The Royal Dutch Shell Group; Thomson Reuters; Tyco International; UBS; United States Patent & Trademark Office; University of Iowa; Visa; Volvo; Watermark; Wragge; Yahoo!; Zacco


Who reads IAM?

- In-house counsel/senior executives
- Intermediaries
- Aggregators
- IP consultants
- Technology transfer officers
- Law firms, patent and trademark agents
- Academics
- Investors


Who is IAM written by?

The quality of the editorial is guaranteed by an in-house team with long-established track records of writing for many of the world’s leading business publications, including the Wall Street Journal and the Financial Times, and by editor Joff Wild – “one of the best in the business”, according to Alain Pompidou, former president of the European Patent Office. This experienced team is supported by a senior editorial board which includes:

Bruce Berman
President of Brody Berman Associates in New York and editor of the recently published book From Ideas to Assets: Investing Wisely in Intellectual Property

Scott Frank
President, AT&T Intellectual Property

Daniel M McGavock
Vice President and Global IP Practice Leader, CRA International

Ruud Peters
CEO Philips IP & Standards

Marshall Phelps
Former Corporate Vice President for Intellectual Property, Microsoft Corp

Herbert C Wamsley
Executive Director, Intellectual Property Owners Association

Rob Willows
Vice President of Thomson Scientific Industrial Property Markets Division

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