The world’s leading intellectual property strategists are named today in a unique guide published by IAM. After a year in which intellectual property disputes and deal-making have been front page news in the mainstream media, the IAM Strategy 300: the World’s Leading IP Strategists identifies individuals whose key skill-set is working with IP owners to help them maximise the value of their patents, copyrights, trademarks and other rights.

Over the course of five months, IAM researchers spoke to a wide-range of leading IP professionals in order to identify people considered to be world-class IP strategists: men and women whose business is the creation, development and deployment of strategies that enable IP rights owners to gain maximum value from their portfolios. Only those individuals considered and nominated by their peers to be outstanding IP strategists are listed in the IAM Strategy 300.

During the last 12 months, IP has finally established itself in the minds of senior boardroom executives and investors as a business asset of fundamental importance. From the Nortel patent auction, which raised $4.5 billion, through Google’s $12.5 billion dollar purchase of Motorola Mobility to the on-going smartphone wars, the message is clear: the right IP strategy can give a company operational freedom, while also generating significant bottom line returns.

With more companies than ever seeing that there is significant value residing in their IP, the trick is to harvest this to the maximum extent possible. There are so many options, including sales, licensing, improved alignment with overall business goals, focused internal R&D, enhanced collaboration and more open innovation programmes, better marketing returns, and the like.

This is why working with people who know the business of IP inside out, as well as the opportunities that IP presents, is so important. The IAM Strategy 300: the World’s Leading IP Strategists puts such individuals right in front of the corporates who want to find them. That makes it a uniquely valuable resource.

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