Sign up for a free trial to IAM magazine including full archive access by clicking on the button below
You need to have cookies enabled in your browser to permanently hide this pop up.
Martin Lasmanis, a student currently studying for a masters at Chalmers University in Sweden, has been in touch about research he is doing into whether the principles of business war-gaming can be applied to IP management and, if so, whether this can help to identify new practices for IP managers across different industries.
Business war-gaming is a management tool that uses competitive intelligence to point out threats from competitors and identify new opportunities. Many benefits in using it have been identified, but research into business war-gaming applications to increase the quality of IP decision making and use of IP tools has not been assessed in any article or literature to date. Martin has created a survey that aims to remedy this. It is part of his masters thesis, which is supported and sponsored by Nestlé. All readers of the IAM blog are invited to complete the survey.
The survey is fully anonymous, no individual answers will be shared and the confidentiality of all participants will be protected. The results will be publicly available in Martin’s masters thesis; so all respondents who are interested in getting them should provide their e-mail address at the end of the survey. It will take 20 minutes or so to complete.
To take part, click here.