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IAM magazine issue 34
Features
Managing IP in a difficult economic environment
There are proven ways to reduce IP
investment costs while also
enhancing the value of rights
portfolios. During an economic
downturn, these come into their own
Small is beautiful
Cellport Systems has thrived as a
small research-based business in a
market dominated by the big boys.
An innovative approach to patenting
plays a fundamental role in a
strategy that has created several
billion-dollar revenue streams
The patent transaction market at a crossroads
There has never been a better time
to acquire high-quality patents at
low prices. Companies and other
entities should be taking advantage
of this fact
The reputation and intangible asset value crash of 2008
Over the last 12 to 18 months the
percentage of listed company
values that can be attributed to
intangibles has fallen rapidly, to
stand at under 50%. Serious
rebuilding work is needed
Measuring and conveying IP value the HP way
Hewlett-Packard has devoted
significant time and resources to
ensuring that its IP portfolio is
aligned to the company’s overall
strategic goals. An extract from a
recently published book* about IP
business models explains how
Business models, value chains and value propositions
To create maximum value from
intellectual property rights, owners
have to ensure that their IP
management and business
strategies are closely aligned
