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IAM magazine issue 18
Features
Driving global IP with intellectual asset management
Ford Global Technologies needed an IAM system to help it manage its global
portfolio of rights. Instead of developing one alone, the company got together
with British American Tobacco. The results have been spectacular
Intellectual asset sale in a bankruptcy
The prediction is that a growing number of US companies will be going
bankrupt over the next few years. Many of them will own potentially
valuable intellectual property rights
The role of trademarks in M&A
Those engaging in the M&A process could be making a major mistake
if they fail to give serious consideration to the brands involved in the
potential deal
The trials of Amgen
It is a company that has become used to major patent litigation.
But Amgen’s latest battle could turn out to be the most significant yet,
especially at the end of a period when acquisitions and the establishment
of a venture fund have marked a change in strategy
Think twice before raising the standard
Although membership of a standards organisation may seem to be an
attractive option, companies should always think carefully before they
sign up as there can be significant downsides to participation
Towards a more inclusive patent world
The patent system needs to be rethought if it is to remain relevant in the
21st century. The people who take part in the process have to be drawn
from a broad cross-section of interests because it is far too important to
be left to the usual suspects
