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IAM magazine issue 18
The clash of mindsets
In order to capture the full value of intellectual property, a new
generation of IP professionals needs to arise: people who can think and act
in an interdisciplinary way, and define value from a business, legal and
technical perspective
Features
Driving global IP with intellectual asset management
Ford Global Technologies needed an IAM system to help it manage its global
portfolio of rights. Instead of developing one alone, the company got together
with British American Tobacco. The results have been spectacular
Intellectual asset sale in a bankruptcy
The prediction is that a growing number of US companies will be going
bankrupt over the next few years. Many of them will own potentially
valuable intellectual property rights
The role of trademarks in M&A
Those engaging in the M&A process could be making a major mistake
if they fail to give serious consideration to the brands involved in the
potential deal
The trials of Amgen
It is a company that has become used to major patent litigation.
But Amgen’s latest battle could turn out to be the most significant yet,
especially at the end of a period when acquisitions and the establishment
of a venture fund have marked a change in strategy
Think twice before raising the standard
Although membership of a standards organisation may seem to be an
attractive option, companies should always think carefully before they
sign up as there can be significant downsides to participation
Towards a more inclusive patent world
The patent system needs to be rethought if it is to remain relevant in the
21st century. The people who take part in the process have to be drawn
from a broad cross-section of interests because it is far too important to
be left to the usual suspects
Insights
Patent auction fails to match hype but no-one is complaining
All the right people attended the first open auction
of patents held in San Francisco in April. The problem
was, not many of them ended up bidding. But next
time it could be different
US Supreme Court hammers trolls but others could be caught too
The US Supreme Court’s decision in
eBay v MercExchange has been widely
hailed as a defeat for patent trolls. But
it will also have potentially damaging
consequences for others.
Columns
An on-going battle
The Microsoft v European
Commission competition case has
been described as “the biggest
encroachment on IP in European
competition law history”. And it is
not over yet
Bankrolling the winds of change
As we search for solutions to the
current energy crisis, there are
lessons to be learned from events
at the turn of the 20th century
Like death and taxes
It is not just patent offices that are
responsible for the issuance of poor
quality patents; filers have to take
their share of blame as well. And
until they do, things are unlikely to
get much better
Taking on the trolls
Venture capital funds have to be
aware of the challenges posed
by patent trolls. The good news
is that the threat will not be so
great in Europe
Co-published editorial
Features
Asia focus (co-published editorial)
An in-bound supplement in which
correspondents report on recent
developments in some of Asia’s most
significant jurisdictions.
Co-published editorial
Columns
The importance of innovation in a changing market place (co-published editorial)
Changing political trends and
diminishing global resources often
affect product development. Christian
Bunke looks at how understanding
the patent landscape can play an
important role in driving innovation in
a changing world
