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"IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives."
"Being a charter subscriber of IAM, I have found useful articles in every issue from the beginning. I like the variety in the subject matter and the depth at which most articles explore. Your ability to attract the best practitioners of IAM to submit articles keeps the quality and usefulness of your publication at a consistently high level."
"IAM magazine is, in my opinion, the premier magazine in the space of managing intellectual assets for value creation. It brings a fresh, business-driven perspective, rather than a purely legal perspective, on this issue. I would highly recommend it to anyone dealing with how to manage and drive value from intellectual assets."
"IAM is a high quality magazine with in-depth articles about intellectual asset management not found in any other publication. It adds value to our profession!"
"Your magazine is great; a timely and eminently worthwhile read."
"IAM is the only publication that places a business focus on intellectual property. Readers are given real insight into, and guidance on, managing intellectual property as a true business asset."
"Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details."
"One of the advantages of IAM is that it is high quality and yet still accessible and relevant to the non-specialist chief executives and senior managers who don't know what they don't know about IP. It's an important contribution to the upward IP education of senior managers."
"Very impressed. Clear, usable insights into the business of IP, and particularly awareness of new strategic IP concepts and tools. I also find it effective for helping frame IP issues with clients and benchmarking to IAM best practice examples. Compares well with the LES journal, and both together cover a broad and thorough toolkit for any IP-centric businessperson."
“You have a great publication! It is the central professional journal in the field of intellectual assets.”
“Excellent articles and focus on best practices.”
“Well-written, in-depth coverage that is not found on this side of the ‘pond’. Thank you for that.”