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Audio / video - Ruud Peters and Caroline Kamerbeek
Ruud Peters and Caroline Kamerbeek
24 Jun 2009
Ruud Peters, CEO of Philips IP & Standards, and Caroline Kamerbeek, its head of communications, discuss the formation of the IP Brand Development Group, the importance of reaching out to SMEs and why communicating the value of IP to a general audience matters so much.
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